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Purdue Pharma to stop promoting opioids to physicians

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Purdue Pharma LP has announced that it will cease the promotion of its opioids, including OxyContin, to physicians and will reduce the size of its sales force by half.

purdue pharma lawsuit opioids“We have restructured and significantly reduced our commercial operation and will no longer be promoting opioids to prescribers,” the Stamford-based company said in a statement.

Reuters reported that physicians with opioid-related questions will be directed to Purdue Pharma’s medical affairs department. The company’s remaining sales representatives will concentrate on marketing nonopioid products, including Symproic, a drug designed to treat opioid-induced constipation.

Fourteen states have filed lawsuits against Purdue Pharma, claiming its allegedly deceptive marketing of prescription opioids contributed to the ongoing opioid crisis. The U.S. Attorney’s Office in Connecticut is also investigating the company. For its part, the company insisted that its drugs have U.S. Food and Drug Administration approval and accounted for only 2 percent of all opioid prescriptions.

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Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. He is a former United Nations-based reporter for Fairchild Broadcast News and the author of 10 books (including the 2020 release "Moby Dick: The Radio Play" and the upcoming "Jesus Christ Movie Star," both published by BearManor Media). He is also the host of the SoundCloud podcast "The Online Movie Show," co-host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film.

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