Home Opinions & Columns Building up your bottom line Opinions & ColumnsPremium Content Building up your bottom line By Joe Murtagh - January 31, 2011 SHARE Facebook Twitter Find out what your customer needs, then deliver it. Don’t worry about how much you can make on the sale. This content is for Westfair Online members only. Please Sign in / Join to view this content. Become a member by Registering Here.