Home Guest View The need to exceed expectations

The need to exceed expectations

BY JOE MURTAGH What are the needs, wants, stereotypes and emotions of your customers? For instance, Disney knows that their customers “need” a vacation and accurate information. They “want” happiness and memories lasting a lifetime. Insider information, like a great place to watch the parade or fireworks, makes them feel special. All businesses have customer…

This content is for Westfair Online members only. Please to view this content. Become a member by Registering Here.