Home Consumer Goods Bottoms up: Heineken USA teams with AriZona Beverages for new hard seltzer

Bottoms up: Heineken USA teams with AriZona Beverages for new hard seltzer

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Heineken USA and Hornell Brewing Co., an affiliated entity of AriZona Beverages, are teaming to bring AriZona SunRise Hard Seltzer to the market.

Launching in the first quarter of 2021 nationwide, AriZona SunRise Hard Seltzer will be available in four flavors: Mucho Mango, Cherry Punch, Lemon and Grapefruit.

The beverages will be available in a variety pack, and in 19.2-ounce single-serve cans for the mango and cherry varieties. The product contains 100 calories per 11.5-ounce can and has an ABV of 4.6%.

“Most of the current hard seltzers on the market are clear, with similar flavor profiles, so we jointly saw an opportunity to add a splash of fruit to the category as we know consumers are looking for real ingredients and great taste,” said Jonnie Cahill, senior vice president and chief marketing officer at Heineken USA, headquartered in White Plains.

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