Home Entertainment Smirnoff previews holiday season campaign starring Laverne Cox

Smirnoff previews holiday season campaign starring Laverne Cox

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Diageo’s Smirnoff vodka brand is getting an early jump on the holiday season with a marketing campaign featuring Laverne Cox, the Emmy-nominated star of “Orange is the New Black.”

Smirnoff Laverne Cox
Laverne Cox poses with a cocktail Christmas tree made out of Smirnoff No. 21 Green Apple Martinis.

The campaign features advertising with Cox hosting a Smirnoff-laced “not so silent” night party, complete with a Christmas tree made of cocktail glasses full of Smirnoff No. 21 green apple martini, a Smirnoff Kissed Caramel Moscow Mule cocktail hidden underneath a fruitcake, and a feast consisting of Chinese takeout cuisine and Smirnoff Seltzer Raspberry Rosé.

The campaign will also include a limited edition return of Smirnoff Peppermint Twist with its “scratch and sniff” packaging and the Smirnoff No. 21 Ornaments, which come in four seasonal designs.

This marks the latest collaboration between Smirnoff and Cox, the transgender performer who was featured in the brand’s 2018 “Welcome to the Fun %” campaign and was spotlighted this summer in the “Welcome Home” campaign celebrating LGBTQ Pride.

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Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. He is a former United Nations-based reporter for Fairchild Broadcast News and the author of 10 books (including the 2020 release "Moby Dick: The Radio Play" and the upcoming "Jesus Christ Movie Star," both published by BearManor Media). He is also the host of the SoundCloud podcast "The Online Movie Show," co-host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film.

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