PepsiCo”™s Mountain Dew brand will roll out a new soft drink called Sweet Lightning that will be available exclusively at KFC restaurants across the nation beginning on July 1.
Promoted as “an out-of-this-sky refreshment lit up with a punch of peach and a touch of honey flavors,” this will be the first exclusive beverage to be offered at KFC locations and the second time that Mountain Dew has created a restaurant-exclusive drink ”“ the brand debuted Baja Blast at KFC”™s sister restaurant, Taco Bell, in 2004.
Mountain Dew and KFC collaborated on the drink in order to create a taste that complemented KFC”™s Original Recipe fried chicken. To promote Sweet Lightning, an advertising campaign featuring a swaggering fictional spokesman named Sweet who will appear in commercials with KFC”™s iconic Colonel Sanders.
“To come together on an exclusive product ”“ Sweet Lightning ”“ is a thrill, and we look forward to delighting our customers’ taste buds and pushing the envelope on creativity,” said Nicole Portwood, vice president of marketing for Mountain Dew.
