Home Column Andi Gray: How to find a new accounting firm

Andi Gray: How to find a new accounting firm

As a small-business owner, my gut says it’s time to look for a new accountant. But I don’t know where to start. Our accountant has been totally focused on taxes. I think we should be working on more than that. Any advice?

andi gray
Andi Gray

Thoughts of the Day: Finance is the keeper of the numbers of the business and therefore a critical function in any company. Accounting firms can provide advice about how well the company is performing and what weaknesses to work on. The accounting firm should teach small-business owners how to keep safe from misuse of funds. Have a checklist of credentials to look for.

Finance is a critical function in any company.

Privately held businesses need accurate data in order to make good decisions. The company’s accounting department backed up by its accounting firm is responsible for managing receivables and payables, analyzing what’s going on, forecasting what’s coming and compare actuals to predictions. 

It’s smart to ask the company’s accounting firm to provide assistance with data review and analysis. The accounting firm can expand the discussion of what’s likely to work and what might not pan out. Not only do accountants have classical training on what is appropriate, they also see what’s happening in the real world with lots of different clients. They provide valuable insight for a business owner who’s interested in learning more. 

Purchasing is another key role to look at. When it comes to looking for vendors, especially in the area of banking, the accounting firm is likely to have valuable relationships and advice. 

Your accountants should also periodically weigh in on how well the company is doing with profits, equity distributions, management of assets, loans and the balance sheet overall. They should be willing to have tough conversations about things that need improving.  

Accounting firms can provide advice on how well the company is performing and what weaknesses to work on.

A good accounting firm will insist on regular meetings to review company performance. In those meetings they should come prepared to make recommendations to improve. They should also have a plan of services for the upcoming year. 

Many accounting firms fall into the trap of focusing only on tax returns and how to get the lowest possible bill for the client. That’s not always healthy, even though the owner puts a priority on reducing taxes and minimizing accounting firm charges. Make sure you’re not part of the problem. 

The accounting firm should explain what the company needs to do to be healthy, including building up equity, profits, cash-on-hand and having a plan to pay off debts. A good accounting firm will explain ratios the company should pay attention to and help the company figure out how to improve year after year. Ask your candidates to provide a list of services and references.

The accounting firm should teach owners how to keep safe from misuse of funds. 

Accounting firms can help spot fraud. There are articles daily about employee theft. Stealing often starts small, the employee gets away with it and the theft funds grows over time. Much of that fraud is hard to spot and employees may hesitate to report suspicions, especially if the problem starts with a senior  manager. Accounting firms can apply their fraud experience, if they’re allowed enough access. 

Have a checklist of credentials to look for.

Hire a CPA to be your accountant. CPAs must meet rigorous standards in order to qualify for, and keep, that credential. In other words, the licensing process has already done part of the job of qualifying that your accountant is trained and keeping up to speed. In addition, we recommend that there be more than one partner and partners should not all be related. Partners keep a watch on each other to insure everything in their firm is on the up and up. 

Looking for a good book? Try “Accounting Principles: The Ultimate Guide to Basic Accounting Principles, GAAP, Accrual Accounting, Financial Statements, Double Entry Bookkeeping and More” by Greg Shields. 

Andi Gray is president of Strategy Leaders Inc., StrategyLeaders.com, a business-consulting firm that teaches companies how to double revenue and triple profits in repetitive growth cycles. Have a question for AskAndi? Wondering how Strategy Leaders can help your business thrive? Call or email for a free consultation and  diagnostics:  877-238-3535.

 
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Andi Gray is president of Strategy Leaders Inc., strategyleaders.com, a business consulting firm that specializes in helping small to midsize, privately held businesses achieve doubled revenues and tripled profits in repetitive growth cycles. Interested in learning how Strategy Leaders can help your business? Call now for a free consultation and diagnostic process: (877) 238-3535. Do you have a question for Andi? Email her: AskAndi@StrategyLeaders.com. Visit AskAndi.com for an entire library of her articles.

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