Survey: Amazon holiday spending to increase

By Jennifer Bissell

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While one in four shoppers are likely to spend less money this year on gifts, a quarter of high-income earners who plan to spend more say they plan to spend it on, according to a survey by Wilton-based Toluna QuickSurveys.

In a poll of 2,000 Americans, 27 percent of those earning more than $150,000 a year plan to increase their spending.

Other survey findings include:

  • 77 percent of respondents plan to shop in a brick and mortar store;
  • 28 percent of respondents will use Facebook as a source of inspiration;
  • 17 percent of respondents are willing to pay using their phone;
  • 22 percent of respondents will use their phone in stores to do a price comparison;
  • 30 percent of respondents plan to buy a tablet this year.


About the author

Jennifer Bissell
Jennifer Bissell was a reporter for both the Fairfield and Westchester business journals from 2012-2014. She attended the University of Minnesota and contributed to several regional publications including the St. Paul Pioneer Press, St. Cloud Times and Twin Cities Business magazine.

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