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Survey: Amazon holiday spending to increase

While one in four shoppers are likely to spend less money this year on gifts, a quarter of high-income earners who plan to spend more say they plan to spend it on Amazon.com, according to a survey by Wilton-based Toluna QuickSurveys.

In a poll of 2,000 Americans, 27 percent of those earning more than $150,000 a year plan to increase their Amazon.com spending.

Other survey findings include:

  • 77 percent of respondents plan to shop in a brick and mortar store;
  • 28 percent of respondents will use Facebook as a source of inspiration;
  • 17 percent of respondents are willing to pay using their phone;
  • 22 percent of respondents will use their phone in stores to do a price comparison;
  • 30 percent of respondents plan to buy a tablet this year.

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About The Author

Jennifer Bissell
Reporter

Jennifer Bissell is a reporter for both the Fairfield and Westchester business journals. Previously she attended the University of Minnesota and contributed to several regional publications including the St. Paul Pioneer Press, St. Cloud Times and Twin Cities Business magazine.

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