The African-American Chamber of Commerce of Westchester and Rockland Inc. seeks to bolster the bottom lines of black-owned businesses via technology.
The chamber rolls out its “Around the Way” smartphone app on Thursday, May 23, from 6-8 p.m. in the New York Power Authority Building, 123 Main St., White Plains.
The app helps consumers find nearby black-owned establishments, presents directions to those businesses and with a finger tap offers the ability to share the information on platforms like Facebook.
“Around the Way” automatically identifies the user”™s position using the phone”™s GPS technology and pinpoints participating businesses nearby. The phone”™s mapping function highlights the route.
“Businesses will do anything to micro-target their customers,” according to the app”™s Brooklyn-based developers. “This new smart phone application ”“ created by a Brooklyn woman ”“ turns this on its head by letting customers do the targeting. It shows them where they can find local black-owned businesses.”
Admission is free. The event will feature a networking reception and light refreshments.
OMG!!! Wouldn’t this encourage a form of segregation? I bet you will never see a Caucasian only owned business app. Is this taxpayer funded??????