“This is neat,” was how New Rochelle Mayor Noam Bramson declared that a good thing happening was his city”™s promotion on a 4,000-square-foot animated billboard in the Times Square area. Bramson noted that the promotion did not cost extra taxpayer money: it came as part of the city”™s master advertising program with Outfront Media.
The high-definition video display played for four weeks during the holidays, appearing for 15 seconds every two minutes. The billboard was at the intersection of 42nd Street and 8th Avenue. It featured images of New Rochelle”™s skyline, shoreline and businesses.
The city has been promoting its downtown development plan, which was launched in 2015 and includes RXR Realty as master developer, allows for more than 12 million square feet of new construction including up to 2.4 million square feet of prime office space, 1 million square feet of retail, 6,370 housing units and 1,200 hotel rooms.
