Americans received more than 5 billion political text messages during October, according to a new study released by the app RoboKiller, a Teltech brand.
October”™s surplus volume of political text messaging represented an 85% spike from September”™s level. Residents in five states ”“ California, Florida, Texas, New York and Pennsylvania ”“ received 35% of the total messages, or 871 million politically-tinged texts.
It also appears that text messaging is outpacing robocalls when it comes to political messaging. RoboKiller reported political texts increased by 50% from May to June and have grown by an average of 30% for each subsequent month, while robocalls decreased by 17% from May to June and have remained at a stagnant level ever since.
Furthermore, RoboKiller found that nearly 80% of the text messages included requests for a donation to campaigns, Super PACs or third-party fundraising organizations such as WinRed or ActBlue. RoboKiller”™s research affirmed that the majority of messages identified in October were sent by politically affiliated organizations and were not the result of scammers.
