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The New York City fashion brand Proenza Schouler has opened its first pop-up store in Greenwich.
The 1,600-square-foot temporary boutique at 272 Greenwich Ave. will operate through September and offer ready-to-wear and accessories, as well as the Proenza Schouler White Label casualwear line.
In a press statement, Proenza Schouler stated the pop-up store is “part of the brand”™s long-term strategy to connect directly with customers at a local level, and will be the first of several migratory stores executed in partnership with FlagshipRTL,” a retail service platform that brings luxury brands to retail settings.
Proenza Schouler maintains its own retail store at 121 Greene St. in Manhattan.
