PepsiCo Inc. has signed an agreement with Diamond Star Co. to distribute some of its beverage brands in Myanmar.
Diamond Star will import, sell and distribute Pepsi-Cola, 7-Up and Mirinda, a fruit-flavored soda, in the country formerly known as Burma.
PepsiCo also said it plans to explore opportunities to invest in agricultural development projects in Myanmar. The company has had several years of strong growth in developing and emerging markets.
PepsiCo also said it has agreed to work with UNESCO on vocational training initiatives in Myanmar, with an emphasis on programs that focus on managerial training for local workers.
Diamond Star has been doing business in Myanmar for nearly 50 years. Under this agreement, it will import products from PepsiCo’s Vietnam operations. It plans to promote PepsiCo’s brands in Myanmar with a sampling campaign and outdoor advertising.
PepsiCo last did business in Myanmar in 1997. The State Department earlier this year encouraged companies to explore opportunities there.
