Restaurants that plan to be open on Thanksgiving will not be lacking for business.
According to a new survey by Popmenu of 1,000 adults nationwide, 45% plan to order their entire Thanksgiving meal or various dishes from restaurants. Popmenu determined that consumers spend around 40% of monthly food budgets on restaurants, on average, while 58% of consumers are dining out more often in 2022. Of these consumers, more than one-third (36%) said it was more cost-effective to order from restaurants rather than buy groceries and cook at home.
“With grocery prices ”“ including the cost of turkeys ”“ reaching record highs, consumers are opting to order takeout and delivery from restaurants for Thanksgiving instead of cooking everything at home,” said Brendan Sweeney, CEO and co-founder of Popmenu. “This is reflective of a trend that has been gaining momentum throughout 2022, where consumers are leaning on restaurants as the more budget-friendly option for meals.”
