Elizabeth Bracken-Thompson from Westfair Online on Vimeo.
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New media. Two words that can make an editor either shiver or twitter.
Let the debate rage over whether the Internet will devour the newspaper industry. Savvy newspapers will not go gently into that good fight.
Evolution is nothing new in the news business. “New” media offers new opportunities. How tweet it is!
But there are pitfalls along the way. How do you plan your course and stay on track?
The Business Journal checked in with Elizabeth Bracken-Thompson, a partner of Thompson & Bender, an advertising and public relations agency in Briarcliff Manor, N.Y. Bracken-Thompson also has an extensive background in newspapers, having worked as vice president of marketing for Gannett in Westchester, Rockland and Putnam counties before joining Thompson & Bender in 1990.
