Matilde Roman has been appointed senior vice president, chief equity, inclusion and diversity officer, and John Brand was appointed senior vice president for marketing and communications at the Westchester Medical Center Health Network (WMCHealth) in Valhalla.
Roman will develop strategic plans that ensure patient-first service alignment across all network hospitals of WMCHealth, skilled nursing facilities and provider practices. Within the network itself, Roman will champion a work culture that encourages individual expression and idea-sharing.
A graduate of New York Law School, Roman has devoted her career to developing policies and programs that support underserved communities, improve meaningful access to important services, and drive positive social change at an institutional, structural and individual level.
Previously Roman, was employed by NYC Health + Hospitals. She also served as deputy commissioner and general counsel to the New York City Mayor”™s Office of Immigrant Affairs.
Brand joins WMCHealth after serving in Philadelphia at Jefferson University/Jefferson Health, where he was vice president and chief communications officer. He arrives at WMCHealth with more than two decades of experience developing multifaceted health care marketing plans that include tactics for workforce engagement, press interaction, social media and web strategies as well as customer relations management. Earlier in his career, Brand was a journalist before moving into health care marketing.
