Ahead of May 20”™s National Pizza Party Day, Purchase-headquartered PepsiCo Inc. is teaming with the Hyde Park-based Culinary Institute of America (CIA) Consulting to create the Pepsi-Roni Pizza.
According to the company, CIA chefs were tapped to “reimagine and engineer a new type of pepperoni infused with the rich caramel notes and brown spices with the citrusy pop of Pepsi cola.” The new topping recipe includes a Pepsi Zero Sugar reduction instead of the water typically used in pepperoni preparation and layers the sweet and citrus zests used in Pepsi”™s soft drinks.
The new topping will be introduced on May 20 from 11:00 a.m. to 3:00 p.m. at Made in New York Pizza West Village in Manhattan. For those who cannot make it to the Manhattan pizzeria, Pepsi is running a promotion at pepsipizza.tryadrink.com/terms that includes cash gifts and a $5 discount on DoorDash pizza orders of $15 or more.
“We have always known that pizza tastes better with Pepsi, so we’re thrilled to take this pairing to the next level with our #BetterWithPepsi campaign,” said Todd Kaplan, chief marketing officer at Pepsi.