William (Bill) Regan has been appointed executive director of marketing for Empire City Casino by MGM Resorts responsible for all marketing efforts, focusing on player development, special events and brand marketing for the casino’s more than nine million annual visitors. Empire City boasts the largest gaming floor in the MGM Resorts portfolio and is one of the largest gaming floors in the country.
“We are thrilled to promote Bill to this leadership role where his dedication and commitment to delivering a top tier casino experience will drive Empire City’s marketing efforts,” said Ed Domingo, president and COO. His creative strategic approach and his leadership skills will be invaluable as we continue to grow our footprint here in New York and around the region.”
Regan began his career at Empire City in 2013 as a casino host where he served as a concierge to players. He worked his way up within the marketing department to become manager of special events and promotions where he was responsible for player development events, including player special events, prize drawings, slot tournaments, celebrity meet and greets, player gift events and a variety of trips for casino guests.
In 2020, Regan was critical to MGM Springfield, located in Western Massachusetts, by supporting the casino’s marketing efforts, while still maintaining his responsibilities at Empire City. In December 2021, Regan was promoted to Empire City’s director of casino marketing. Today, in his newly elevated position his responsibilities have expanded to oversee the marketing team and take Empire City to the next level.
Regan’s appointment comes at a critical time for Empire City that will compete for one of three commercial casino licenses currently available in New York, which are expected to be awarded by the end of 2025. A commercial casino license will allow Empire City to transition from a limited lottery facility offering video lottery terminals (VLTs) and electronic table games, to offering live-dealer table games, retail sports betting, Vegas-style slots, new and elevated amenities and world-class entertainment options for the tri-state area and beyond, further enhancing Empire City’s ability to attract new visitors to the casino and the region.
Empire City Casino by MGM Resorts is one of the largest entertainment and gaming destinations in the Northeast, and also offers guests year-round harness racing and international simulcasting; live entertainment including party, tribute and Latin bands and New York’s hottest DJ’s. Empire City Casino is located at 810 Yonkers Ave. (off I-87 at Central Avenue) Yonkers, New York and is open seven days a week from 10 a.m. to 6 a.m. It is an indirect wholly owned subsidiary of MGM Resorts International.
