Rebecca Graziano is the Director of Marketing at Westmed Medical Group, responsible for leading all cross-platform advertising and communication strategy for the organization. RebeccaӪs strengths include her creativity, ambition and passion for WestmedӪs patients, which she demonstrates through her efforts to position Westmed as the health care provider of choice in Westchester and Fairfield Counties. As head of the Westmed Marketing Department, Rebecca works diligently alongside executive and clinical leadership to align all integrated marketing activities, such as educational event programming, patient communications, and offline and digital brand advertising, with the groupӪs core business objectives. Prior to joining Westmed, Rebecca worked at Meredith Corporation as a Senior Manager in Digital Content and Marketing. In this role she crafted content frameworks for Fortune 500 accounts and developed integrated marketing programs in order to illustrate how consumer insights inform content and media strategy. Previously, Rebecca worked at Undertone, an advertising network that develops proprietary digital technology to scale high impact ad creative for some of the worldӪs most prominent brands. In this position she owned vertical expertise in the CPG, Beauty and Retail categories driving unparalleled digital performance for notable clients such as LӪOr̩al, Target and Disney. Rebecca holds a bachelorӪs degree in business marketing from Marist College where she graduated Summa Cum Laude. In her spare time she enjoys hiking with her dog and husband in New YorkӪs Hudson Valley.
