Fred Wergeles from Westfair Online on Vimeo.
Â
Â
Keep your colleagues close and your competitors closer.
It”™s a natural part of business, but it”™s especially important in tough economic times to know the competition: Who is out there and what are they up to?
It”™s defined as “competitive intelligence,” and with all the technology available it”™s fairly simple to acquire. You just need to know where to look.
The Business Journal asked Fred Wergeles, president of Fred Wergeles & Associates L.L.C. in West Simsbury, Conn., how to collect market and competitor information. Wergeles has an extensive background in the intelligence field, including 18 years with the CIA.
In an “Online” interview, Wergeles talked about competitive intelligence and how to use the Web and social networks like LinkedIn and Twitter to gather market data and other information.
