Five-time Super Bowl MVP Tom Brady is starring in a new marketing campaign for Hertz.
In the new “The Hertz. Let”™s Go!” campaign, the football legend is a guest on a fictional daytime talk show hosted by actress and comedian Yvonne Orji. campaign. During an “exclusive” interview with Orji, Brady ”“ who has been a fixture in Hertz”™s marketing campaigns since 2021 ”“ reveals a deep affinity for the company”™s fleet of electric vehicles and its loyalty program and partnerships.
“The Hertz. Let’s Go! campaign has effectively shined a spotlight on our fast and seamless service, and innovative vehicle offerings, including our EV rentals,” said Wayne Davis, Hertz’s chief marketing officer. “Tom Brady has been such an authentic and enthusiastic partner for Hertz and this campaign, that we mutually decided to extend our partnership through 2024. We can’t wait for people to engage with the next phase of the campaign as Tom and Yvonne bring their talent and humor to showcase the many elements that make renting from Hertz a great way to travel and create memories.”
The advertisements in this new campaign will be featured on premium streaming networks including Hulu, Disney, HBO Max, Peacock, Warner Bros. and Discovery, along with YouTube, Facebook, Instagram, and TikTok with accompanying audio ads on Pandora.
