PepsiCo in heading to Super Bowl LV in Tampa with a variety of marketing activities divided between product promotions and economic and environmental initiatives for the Tampa economy.
The Purchase-headquartered company is rolling out celebrity star power with advertising campaigns for two of its consumer brands: actor Ashton Kutcher stars in a noirish mystery involving Cheetos Crunch Pop Mix while talk show host Jimmy Kimmel and actress Mindy Kaling encounter their own mystery featuring a character known only as #FlatMatthew in a campaign for Doritos 3D Crunch.
Separately, PepsiCo”™s Pepsi Stronger Together is partnering with the National Restaurant Association Educational Foundation to donate $100,000 in grants and support to help struggling Tampa-area restaurants. Pepsi Stronger Together is also teaming with the nonprofit Force Blue by hosting Dive55, a beach and ocean clean-up day in Anna Maria, Florida on Jan. 25.
PepsiCo also announced plans to deliver Super Bowl-related merchandise via drones to selected residents in the Tampa area, and it is sponsoring the game”™s half-time show featuring singer The Weeknd. However, PepsiCo will not be running any advertisements for its Pepsi soft drink brand during the Super Bowl, although there will be a spot for its MTN Dew brand.
PepsiCo”™s rival Coca-Cola, which spent $10 million in advertising on last year”™s Super Bowl, will be absent from this year”™s event. The Atlanta-headquartered company, which recently announced the layoffs of 2,200 employees, stated it planned on “investing in the right resources during these unprecedented times.”
