The home and lifestyle accessories brand Brookstone announced a new marketing partnership with NFL running back Christian McCaffrey of the San Francisco 49ers.
McCaffrey is a three-time Pro Bowler and three-time All-Pro athlete, and he will be featured as the face of the brand from Fall 2024 through to Fall 2025 in digital, print, out of home advertising and in-person events.
Outside of the NFL, McCaffrey heads the Christian McCaffrey Foundation, which supports underserved youth, youth undergoing medical treatment, frontline medical workers, as well as offering suicide prevention for Army Veterans.
“At Brookstone, we believe in enhancing everyday experiences and ‘doing life better,'” said Ralph Gindi, COO of Bluestar Alliance, which owns Brookstone. “Christian McCaffrey embodies the spirit of Brookstone, with his commitment to excellence, versatility, and a lifestyle that demands the best in wellness and technology. We are thrilled to collaborate with and support Christian McCaffrey as he furthers his already-impressive career.”
