SponsorUnited, a Stamford-based sports and entertainment intelligence platform, has hired Eric Mastalir as senior vice president of brand partnerships.
In his new job, Mastalir will focus on all operations related to brand revenue. His responsibilities include overseeing brand sales, customer acquisition and retention, and fostering strategic collaboration across product, data and marketing.
Mastalir comes to SponsorUnited from Amazon Web Services, where he was most recently principal for strategy and technical business development. Earlier in his career, he held executive positions with the Seattle Seahawks, the San Jose Sharks and the Sacramento Kings.
“As SponsorUnited is an integral player in the sports, entertainment and media sponsorship space, I am excited to bring the company to the forefront and maximize its services worldwide by leveraging my extensive knowledge of the sponsorship and experiential marketing landscape,” said Mastalir. “I look forward to working closely with the leadership team, client solutions team and sales team to foster strong collaboration to drive the company’s vision forward.”
