The holiday is big business for every florist, but according to Director of Sales Meghan Covington at Winston flowers it is a truly all-hands-on-deck situation.
“Over the course of the week we take roughly 9,000 to 11,000 orders,” Covington said, “most orders take place Monday to Tuesday since this year Valentine’s Day is on Wednesday. We have roughly 8,500 phone calls that will be made to Winston Flowers in the week leading up to Valentine’s Day.”
Not only does their fleet of delivery vehicles swell to 180 including vans and trucks used by seasonal workers carrying out hand deliveries, but office staff are also called on to help field orders when they have moments away from other tasks.
In addition to devoting all available manpower to handling the holiday, Covington said the company is a
ble to leverage information from previous years to plan for the rush across their locations in and around Boston and New York City in addition to the Fairfield and Westchester offerings.
“We have a lot of last-minute shoppers who call on Valentine’s day and because of the scale that we are we are able to take those day-of orders where many florists have stopped taking orders days before.”
The forecasted snow storm has prompted Winston Flowers to stop taking new orders for Feb 13 with the exception of Manhattan and Downtown Boston, but deliveries on Valentine’s Day can still be arranged through their site: https://www.winstonflowers.com/
