Attention all glasses wearers: Did you know that the right glasses – not just the right lenses, of course, but the right frames, too – can affect your confidence, comfort and day-to-day life? That, at any rate, is the view – forgive the pun – of Denise Lecky, a retired business consultant who “bought (her) freedom” by building multiple passive income streams, primarily through commercial real estate and digital products.
But, among her portfolio, two specific businesses – both optical – stand out. Lecky is the owner of All Things Eyes in Bridgeport, what she calls an “optical boutique,” while Frames by Madam is a rapidly expanding online business she is building with the aim of it becoming a globally recognized name.
Before establishing the boutique, she already had a toehold in the business, having worked in an optical shop for more than 10 years, Lecky told Westfair’s Fairfield County Business Journal, during which time she became an eyeglass wearer herself.
When the owner was ready to sell, Lecky saw it as the perfect opportunity. She didn’t just want to run an optical business, she said, but rather, wanted to create a boutique experience in which customers “felt cared for, educated and genuinely supported from start to finish.”
While optical shops have the same core services – namely exams, lenses, frames and adjustments – All Things Eyes stands out for its experience and delivery of service.
It offers “exclusive” VIP sessions by appointment, giving customers focused, one-on-one time with an optician. And since the boutique cuts lenses in its own in-house lab, customers can in many cases enjoy refreshments while their glasses are being crafted, walking out the same day “with finished eyewear in hand.” (Or on face, as it may be.)
This combination, what Lecky terms “boutique-level attention with modern efficiency,” is rare, she said.
An adjunct to the boutique, All Things Eyes’ online presence is also very important, Lecky added, because it’s often the first place people go before they ever step into the store.
“Online helps us stay visible, educate customers and stay connected beyond the storefront – while still keeping the in-store experience as the heart of the business.”
Asked for specific business tips, Lecky said she sees what others might regard as challenges as opportunities. “For example, rising lab costs motivated us to invest in our own edging system, which was a game-changer. Having that control improved turnaround and gave us more flexibility.”
She created Frames by Madam, she added, because buy-in costs for certain major brands can be extremely high. “The frame market is becoming dominated by the same players, and I’m intentionally shifting away from being brand-dominated toward being independent-dominated.
“There are beautiful, well-made, affordable lines – like Morel and others – that many consumers don’t even know exist, because the industry pushes the same names. My goal is to expose customers to quality and style without the premium markup often attached to household names.”
As a business owner, Lecky told us she had been honored to be the recipient of a $5,000 award from Optimum, a grant made to 25 local business owners. The grant has helped her offset portions of a build-out and operational upgrades that supported the growth of an in-house lab.
Community is also a major part of Lecky’s mission. The boutique offers a Give & Receive program that allows it to help those who can’t afford glasses get the vision support they need.
“Eyewear isn’t a luxury,” she added. “It impacts school, work and safety. When we can help someone see clearly, we’re improving real quality of life.”
