Contributed photo.
During his childhood, Frank D”™Agostino would watch his mother exercising in the family”™s living room to workout tapes featuring celebrity trainer Billy Blanks. At his mother”™s encouragement, he would join her in duplicating Blanks”™ aerobics routines.
“So, I got into health and fitness,” said D”™Agostino, who claimed that he never lost his interest in exercise and wellness. Fast-forward to today and D”™Agostino has channeled that passion into dual pursuits as a certified personal trainer and as an entrepreneur whose Hero X Health company recently launched a supplement called Entrepreneuro, which is marketed as a natural aid to fight mental fatigue.
And if that”™s not enough, D”™Agostino is also a firefighter in the Yonkers Fire Department. Plus, he admitted to having “a little bit of a social media following,” with more than 48,000 followers on Instagram keeping track of his exercise and nutrition videos and photographs that show off the physique results of his years of training.
D”™Agostino initially planned for a career as a pharmacist, but once he was attending Iona College in New Rochelle he realized his interests were not in prescription medicine.
“I was finding a love for alternative medicine and health,” he recalled. “Slowly and steadily, I started getting my own certifications for personal training and nutrition. And from there, I was able to land a job at the local Vitamin Shoppe in Hartsdale, where I was opened up to a whole new world of vitamins and minerals and supplements.”
D”™Agostino believed he found the dream vocation because “I was going to be focused on all the bodybuilding muscle supplements, but I really found a love for all of the natural remedies for heart health, cholesterol and overall energy and focus on the body.”
After graduating from Iona in 2014, he opened his own fitness center in partnership with two friends. At the same time, he had the opportunity to take the examination for the Yonkers Fire Department, where he has served for the past eight years. D”™Agostino stated his emergency services work never interfered with his other initiatives.
D”™Agostino sold his share in his fitness center prior to the outbreak of the Covid-19 pandemic, and during the lockdown period he began to formulate the ingredients that would go into Entrepreneuro. He arrived at an ingredient mix that included Ginkgo Biloba, Memophenol (a formula of French Grape and North American Wild Blueberry Extracts), Alphawave L-theanine, Rhodiola Rosea, and S7, a clinically studied natural clean energy source created from a septet of plant-based ingredients including green coffee extract, tart cherry and kale.
D”™Agostino focused on creating a brain health supplement as a promise to his mother, noting that her side of the family includes relatives with Alzheimer”™s. He also sought to keep the ingredient mix to eight items.
“I wanted to have them at effective dosages,” he said. “I didn”™t want a million ingredients, like a laundry list at very little doses just to make it look good. I wanted to narrow it in and go a little bit higher with the clinically studied doses.”
After securing a deal with a West Coast manufacturing operation to produce his supplements, D”™Agostino launched Entrepreneuro under his Hero X Health banner in November, with an initial focus on selling the product via Amazon ”” a pre-launch sale to family and friend generated more than 1,000 bottles sold, with active support coming from his firefighting comrades. To date, he is happy with his Amazon experience.
“It started to pick up a little bit of good traction on Amazon and it was getting some good reviews,” he said. “I think we have 100, with the majority of them, having been four and five stars.”
Looking forward, D”™Agostino ”” who recently turned 31 ”” plans to pursue his own e-commerce platform and is exploring retail sales via Westchester stores. He also has ideas for two new products, although they are not a current priority.
“I think those are going to really blend nice with this and eventually be a beautiful bundle,” he said of his potential next offerings. “But for right now, my sights are set to make this as successful as I can and to help as many people as I can with good quality ingredients.”
