The Planet Fitness health club chain is starting 2024 in a new partnership with three-time Grammy Award-winning performer Megan Thee Stallion.
This new teaming will feature a campaign promoting Megan as “Mother Fitness,” encouraging the New Year’s resolution crowd to start a new wellness regime at Planet Fitness. The partnership also includes co-branded exclusive merchandise line available online at the Planet Fitness store website, with all proceeds benefiting the Pete & Thomas Foundation, the nonprofit organization Megan founded that focuses on uplifting and assisting women, children, senior citizens, and underserved communities.
“Working out is such an important part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values,” said Megan in a press statement. “We want to encourage everyone to prioritize their physical and mental health heading into the New Year, so they can reach new heights in 2024 and continue to grow into the best version of themselves.”
“Music plays a huge role in any fitness routine, so Planet Fitness is thrilled to be teaming up with Megan Thee Stallion to break down the barriers of fitness, help everyone focus on their fitness journeys, the ‘Judgement Free’ way, and channel their Big Fitness Energy,” said Jamie Medeiros, chief brand officer at Planet Fitness. “Megan Thee Stallion celebrates all the values of Planet Fitness through her dedication to physical and mental wellness, plus her powerful message of body positivity, which makes her an incredible partner for our brand.”
