Westmed Practice Partners, a subsidiary of Westmed Medical Group, yesterday named accountant and communications executive Anthony Viceroy CFO.
Westmed Practice Partners, based in Purchase, is a health care management services company that provides turnkey solutions to hospital systems seeking to build a free-standing, comprehensive ambulatory center.
Viceroy previously worked for 10 years at advertising and marketing giant Omnicom Group Inc., first as senior vice president of financial management and client partnership for Omnicom holding Diversified Agency Services, and later as global president and CFO of Porter Novelli, a public relations firm within the DAS unit.
Prior to working at Omnicom, Viceroy served as North American treasurer of Danish biopharmaceutical company Novo Nordisk. Viceroy also has experience as an accountant and financial consultant. He received his MBA in global management and corporate finance from Fordham University.
Simeon Schwartz, CEO of Westmed Practice Partners and Westmed Medical Group, said in an Aug. 23 statement that Viceroy “is the right person to head up Westmed Practice Partners”™ financial operations as today”™s health care landscape moves steadily in the direction of patient-centered care with a focus on measured quality.”