Subway is expanding its Subway Series menu with a new category called Deli Heroes, which will mark the first time that restaurant chain feature freshly-sliced meats.
To accommodate this addition, Subway will install a deli meat slicer in 20,000 restaurants at a cost of more than $80 million. The first offerings of this new selection will be the Titan Turkey and Grand Slam Ham sandwiches ”“ which both feature 33% more meat than traditional subs offered by the chain ”“ and the Beast, which boasts a half pound of meat. Also included is the Garlic Roast Beef sandwich featuring roast Beef, double provolone cheese, lettuce, tomatoes, red onions, and roasted garlic aioli served on artisan Italian bread.
Subway is promoting this update by offering up to 1 million free six-inch Deli Heroes sub at participating restaurants across the country on July 11, between 10:00 a.m. and 12:00 p.m. local times.
“Over the past two years, we overhauled our expansive pantry of ingredients and debuted a whole new way to Subway with chef-crafted signature sandwiches,” said Trevor Haynes, president for North America at Subway, which is moving its headquarters from Milford to Shelton later this year. “These major changes led to rave reviews from our guests and record-breaking sales. This year’s changes are even bigger and more transformational. The addition of freshly sliced meats is the most impactful yet as it gives our guests a better sandwich ”“ raising the bar even higher for the brand that defined fresh. We can’t wait for America to taste the difference and see how far we have come on our journey.”
