Chipotle Mexican Grill (NYSE: CMG) is now offering Chicken al Pastor on a limited basis as a new protein option.
According to the company, Chicken al Pastor is “made with humanely and Responsibly Raised chicken, seasoned with a powerful marinade of Chipotle’s signature adobo, morita peppers and ground achiote with a splash of pineapple. It’s finished with fresh lime, and hand-chopped cilantro to create a well-balanced flavor with just the right amount of heat.”
To promote the new offering, Chipotle is offering a $0 delivery fee on all Chicken al Pastor orders placed through the Chipotle app and Chipotle.com from March 16 through March 26 in the U.S.
“Guests are looking to restaurants for unique menu items they cannot make at home, and al pastor has been gaining mass appeal in recent years,” said Chris Brandt, chief marketing officer. “We’ve put our own spicy spin on al pastor with our freshly grilled chicken and have created a truly delicious menu item that fans will crave. It’s where fire meets flavor.”
