Target Corporation (NYSE: TGT) and Starbucks (NASDAQ:SBUX) announced a new partnership that will enable Target shoppers to add Starbucks menu items to a Drive Up order and have it delivered to their car at stores offering the retailer’s free Drive Up service.
The service, which was tested in a recent pilot program, will begin to appear this summer and is slated to be available at all the 1,700-plus stores with Starbucks Cafés and Drive Up service by October. Target is the first retailer to offer this service at this scale.
“Our guests have long told us Drive Up is a game-changer, adding convenience to their daily life, especially when they’re short on time,” said Mark Schindele, chief stores officer at Target. “We’ve continued listening to our guests, who’ve told us overwhelmingly that Drive Up with Starbucks would bring even more ease and joy to every Target run. This one-of-a-kind service ”” available only at Target ”” is the latest example of how we’re innovating every day to meet the needs of our guests.”
