Stamford-based US Beverage LLC has signed an agreement to become the exclusive American importer of the Erdinger portfolio of German wheat beer.
Erdinger’s Bavarian brewing methods have been in use for more than 130 years at the largest family-owned wheat beer brewery in the world. Per the agreement, USB will provide sales, brand building and logistics support to the Erdinger brands throughout their current footprint while helping them expand to new markets.
“Wheat beers are gaining momentum in the U.S. as consumers seek distinct flavors and characteristics, and the Erdinger portfolio is an exceptional example of how delicious this category can be,” said Kris Sjolander, vice president of brand development at USB. “Retailers and beer lovers alike are excited by the ERDINGER name, and we are thrilled to help them grow in the U.S.”
“The U.S. market is an important one for Erdinger and when we looked for a new sales and marketing partner, the U.S. Beverage team was the clear choice,” said Michael Austermayer, senior regional sales director at Erdinger Weissbräu. “Their experience and systematic approach will be vital to our expansion and as another family-owned business, they share our values.”
