Norwalk-headquartered Reed”™s Inc. has introduced its latest beverage line with Reed”™s Hard Ginger Ale.
According to the company, Reed”™s Hard Ginger Ale contains 5% ABV and is 100 calories. The product line consists of four flavors ”“ mango, pineapple coconut, cherry lime and watermelon strawberry ”“ along with real ginger and without artificial preservatives, sweeteners or colors. The product will be available in retail channels this summer in a variety 8-Pack featuring 12oz. cans of all four flavors.
“Our research indicates that 65% percent of consumers use ginger ale as a cocktail mixer, and 80% of those people are interested in a convenient RTD [ready to drink] option. Formulating our, Hard Ginger Ale was a natural next step to elevate our current ginger beverage lineup,” said Norman Snyder, CEO of Reed”™s Inc.
