PopUp Bagels, a bagel startup that began during the pandemic in the Westport kitchen of Adam Goldberg, has closed an $8 million capital raise to fund its future growth.
The round was led by Stripes, a New York City-based growth equity firm which funded brands including Levain Bakery and Erewhon Organic Grocer. PopUp Bagels engaged in a raise last year led by Hollywood producer and food concept investor John Davis. Darren Rovell’s Tastemaker Capital, and Habitat Partners, the investment arm of branding firm Red Antler, were among the 2022 investors who returned for the new raise. The company, which operates a popular Greenwich Village retail business, has also attracted celebrity investors including actor Paul Rudd and athletes J.J. Watt, T.J. Watt, Michael Phelps and Michael Strahan.
“When I started all of this out of my home, it was just because I thought the bagel could use improvement,” said Goldberg. “I am so humbled by the response over the last year, from the hour-long lines that form to the simple first reactions in the most scrutinized market for this product. It was not long before I realized we needed to finance our operation to allow more of the world to experience the PopUp Bagel way.”
