PepsiCo Inc.’s (NASDAQ:PEP) Quaker Chewy Granola snack brand has expanded its product line into breakfast cereals.
The new cereals Quaker Chewy Granola cereals are made with 100% whole grains (34 grams of whole grains per serving) including crispy granola clusters and puffed rice crisps, and they come in chocolate and strawberry flavors. The cereals offer 5 grams of protein per serving and do not have artificial colors, artificial preservatives and artificial flavors.
To launch the new cereal, the brand has teamed with the sports and comedy group Dude Perfect for a YouTube video featuring parody segments focused on Quaker Chewy Granola. The brand is also engaging consumers in select California cities with an experiential marketing campaign featuring the Chewy Family Play Wagon. Quaker Chewy Granola cereal is available now in single box formats at retailers nationwide and online starting at a suggested retail price of $5.49 per box.
“Quaker Chewy has been the go-to snack for parents for decades. With the introduction of Quaker Chewy Granola, we’re thrilled to offer families a new delicious and nutritious option to enjoy at breakfast time,” said Katie Scupham, vice president of meal occasions at Purchase-headquartered PepsiCo. “We’ve taken everything that parents and kids already love about Quaker Chewy and have created a mind-blowing breakfast option for the whole family.”
