Frito Lay, a division of Purchase-headquartered PepsiCo Inc. (NASDAQ:PEP) has expanded its Cheetos snack brand with the introduction of Cheetos Pretzels.
According to the company, the new snack has two sides – one covered in the distinct “Cheetle” tang and the other a classic pretzel. The product’s two flavors, Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin’ Hot, can be purchased at retailers nationwide for $5.69 in 10oz and $2.49 in 3oz bags.
“Our fans are always hungry for unique ways that they can experience Cheetos’ signature cheesy flavor, which is why this latest innovation is breaking into an entirely new category,” said Tina Mahal, senior vice president of marketing at Frito-Lay. “Cheetos pretzels maximize the fan-favorite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavor experience to life in pretzel form.”
