Purchase-headquartered PepsiCo has revived its partnership with Just Born Quality Confections, the manufacturer of the Peeps brand of marshmallow candy, to create a limited-edition Pepsi x Peeps soft drink.
The marshmallow flavored cola debuted in 2021 for a limited edition run ”“ PepsiCo claimed that it was so popular that cans of the soft drink “sold for hundreds of dollars on the secondary market.” Products are available for purchase nationwide in 7.5 oz Pepsi mini-can multipacks and 20 oz. bottles, and PepsiCo is also conducting a promotion using Snapchat’s augmented reality technology that will enable consumers to conduct a virtual egg hunt for a chance to unlock prizes.
“We couldn’t be more excited to reignite our partnership with Peeps, bringing two iconic brands back together after the frenzy of consumer interest in 2021,” said Katelyn Meola, director for the Pepsi brand.
