PepsiCo Inc. is teaming with FIFCO USA on the launch of Lipton Hard Iced Tea.
The new malt beverage is slated for retail release in early 2023 and will be 5% ABV. The product will be available in four flavors ”“ lemon, half-and-half, peach and strawberry.
The Purchase-headquartered PepsiCo”™s Blue Cloud Distribution subsidiary will manage the sale of the new product while FIFCO USA will develop, produce, and market the beverage. FIFCO USA CEO Piotr Jurjewicz said, “Connecting America”™s favorite tea brand with FIFCO”™s expertise in this hot and growing segment allows us to leverage 130 years of brand history that consumers already know and love ”¦ And based on our consumer research, we expect a strong brand launch and a great response from consumers.”
This is the latest collaboration for PepsiCo and an alcohol-focused company ”“ its MTN Dew soft drink has been adapted into Hard MTN Dew in partnership with the Boston Beer Co.
