Purchase-headquartered PepsiCo (NASDAQ:PEP) is teaming its beverage brands with music superstar Bad Bunny in the new “Press Play On Summer” promotion.
Under the terms of the promotion, consumers will have access to three months free of Apple Music with the purchase of select limited-edition PepsiCo beverages. Consumers should look for the “Press Play On Summer” offer on 20 oz. beverages in the PepsiCo portfolio, all featuring the “Press Play On Summer” QR code that unlocks up to three months of free Apple Music. In addition, consumers will have a chance to win one of over 100,000 instant prizes, including weekly fly away trips.
“We at Pepsi couldn’t be more excited to kick off this historic partnership with Apple Music and Bad Bunny. Both Pepsi and Apple Music have such storied histories in the music space delivering first-of-its-kind experiences for our fans over the years, so it is only fitting that we join forces to create ‘Press Play On Summer,'” said Todd Kaplan, chief marketing officer at Pepsi.
The promotion is available with any purchase of specially marked 20 oz. bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry and Starry Zero Sugar with the “Press Play On Summer” QR code.
