PepsiCo Inc. (NASDAQ:PEP) announced that it has updated the design and branding of its 7UP soft drink line.
7UP is introducing a new brand identity with the expression “New Get Up, Same 7UP,” along with the first major packing redesign in more than seven years. The new design will be visible on 7UP and 7UP Zero Sugar bottles and cans, and will be activated through a multi-touchpoint comedy-centric marketing campaign starting in March.
“The PepsiCo Design & Innovation Team created a bright and confident visual identity system that will echo across cultures, regions, and languages,” said Mauro Porcini, senior vice president and chief design officer at Purchase-headquartered PepsiCo. “The new 7UP features the brand’s signature punchy green, but with added citrus hues and distinct high-contrast lines that portray a feeling of upward energy.”
