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PepsiCo has announced the introduction of its PepCoin cash-back loyalty program that will enable consumers to earn cash rewards on the company”™s products.
Under the PepCoin program, a consumer who buys a specially marked single-serve PepsiCo beverage and Frito-Lay snack together can earn cash rewards by scanning the codes on the bag and under the bottle cap with their phone. Every time they accumulate $2 in reward points, the money automatically transfers to their Venmo or PayPal account.
“Our mission at PepsiCo is to put smiles on consumers’ faces with every sip and bite ”“ there’s no doubt PepCoin will do just that,” said Linda Lagos, senior director of marketing at Purchase-headquartered PepsiCo.
