Purchase-headquartered PepsiCo Inc. (NASDAQ:PEP) has unveiled the first update to the iconic Pepsi logo and visual identity system in 14 years.
The new look will premiere on the brand”™s packaging this fall as part of Pepsi”™s 125th anniversary, with a global rollout in 2024.
“At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives,” said Mauro Porcini, senior vice president and chief design officer of PepsiCo. “We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.”
