White Plains-based Heineken USA announced it will be launching Heineken Silver as a lower-carb, lower-calorie addition to the company”™s product line.
The new product will have 4% alcohol by volume (ABV), 3.2g of carbs and 95 calories in a 12-oz serving. The company stated it is being crafted with malted barley, water and a “small but significant extra ingredient, Heineken’s signature A Yeast.”
“Enjoying a crisp and refreshing lager sometimes comes at the expense of taste and quality, but beer lovers can say goodbye to compromise with the introduction of Heineken Silver,” said Borja Manso Salinas, vice president of marketing for Heineken Brand. “It’s crafted to meet the needs of a new generation of experience seekers with a lower-carb, lower-cal recipe that won’t fill you up when you’re getting down, making it the perfect choice for sipping at concerts, sporting events, or any occasion where friends gather to enjoy all of life’s flavor.”
Heineken Silver is rolling out nationally this spring in 12-oz slim cans, 12-oz bottles, and 24-oz cans. It will be available where other Heineken products are sold at both on-premise and off-premise retail channels across the country. It will also be featured at Heineken’s partnership events throughout the year, including Coachella Valley Music and Arts Festival, the US Open Tennis Championships and Formula 1 races, and it will serve as the title sponsor of the much-anticipated Formula 1 Heineken Silver Las Vegas Grand Prix 2023 in November.
