Hostess Brands Inc. (NASDAQ: TWNK) has released its latest snack cake product, the Hostess Kazbars.
Hostess Kazbars will be available in Chocolate Caramel and Triple Chocolate flavors. According to the company, the new product combines layers of soft chocolate cake, crème, candy crunch and either caramel or smooth chocolate fudge, covered in a rich chocolate-flavored coating and topped with a “delightful drizzle.”
“We know that consumers are craving multitextured snacks ”“ and the variety of creamy, crunchy and rich layers in our new Kazbars will make every snacking experience a more joy-filled one,” said Christopher Balach, general manager of Hostess Brands. “This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures. The snack has performed strongly with consumers throughout product-testing and we’re excited to see that translate in the marketplace.”
The product will be available in mid-March at grocery and mass retailers nationwide in 10-ounce boxes containing eight individually wrapped 1.25-ounce mini bars. Single individually wrapped Kazbars also will be sold in a 2.75-ounce size at convenience stores as well as grocery and mass retailers nationwide.
