The Gratsi brand of wine is now available in Connecticut through a new partnership with the BevMax wine and liquor retail chain.
Gratsi offers a line of Mediterranean-inspired, zero-sugar wines at affordable prices and sold in eco-friendly boxed packaging. The product is now available in 10 initial BevMax locations across the state in cities including Danbury, Norwalk, Stamford and Stratford.
“BevMax is a great fit for our retail launch, this market has an appreciation for great food and wine, we have a lot of amazing data from our Ecom store and we are a huge hit in suburban markets,” said Stephen Vlahos, CEO of Gratsi. Vlahos continues, “Ultimately our goal is to get our product in front of our core customers and this is a great step in that direction.”
Mike Berkoff CEO of Bev Max, added, “First of all we love the juice, it’s about time people started putting premium wines in a 3L box, it’s a great format, the zero-sugar aspect was what put us over the edge, there is a lot of demand in this segment, overall well done.”