Duncan Hines, a brand of Conagra Brands Inc. (NYSE: CAG), is adding four new baking mixes to the product line tied to iconic country music star Dolly Parton.
The new products include a cornbread mix, biscuit mix and two brownie mixes inspired by some of Parton”™s favorite family recipes. Parton”™s longtime global licensing partner IMG brokered the partnership between the singer/songwriter and Duncan Hines, which launched last year with a line of cake mixes and frosting.
“I knew Duncan Hines and I were bringing something special to the baking aisle when we launched our partnership last year, and I’ve been thrilled by the response,” said Parton in a press statement. “I’m really excited to launch more baking mixes steeped in my Southern roots, like cornbread and biscuits. I think folks are really going to like them and hope they’ll bake up some special memories with family and friends.”
“With Dolly’s partnership and incredible star power behind us, Duncan Hines and IMG launched one of the most successful new innovations in baking in 2022,” said Audrey Ingersoll, vice president of sweet treats at Conagra Brands. “We could not be more excited to continue to evolve this important partnership with the launch of four more baking mixes.”