“Yellowstone” actor Cole Hauser has created Free Rein Coffee Company, a new coffee brand inspired by the spirit of the Old West.
“With Free Rein, we’re not only crafting a premium coffee experience, but also paying a heartfelt homage to the American Dream,” said Hauser, who co-founded Free Rein with his friends Karl Pfluger, Aron Marquez and Paul Anderson. “As a nation built on dreams and aspirations, we want to inspire the go-getters, the dreamers, and the believers to fuel their pursuits. Just as the American Dream knows no boundaries, we aim to exceed expectations and create a legacy of our own—one that is deeply connected to our roots and the core values that shaped us. I am so excited for everyone to finally have their hands on this coffee.”
The new brand offers four flavors: Heavy Spur, a high caffeine blend; Branded, a fiery blend of cayenne and cinnamon; the dark roast blend American Dirt; and Homestead, described as “a balanced, comfortable coffee to relax by the fire.”
Free Rein will be donating a portion of sales to the Special Operations Warrior Foundation, a nonprofit that empowers families of the fallen and severely wounded Special Operations Warriors, where Hauser is a longtime supporter and board member.
