Banza, the New York City-based brand of chickpea-based comfort foods, has made its first foray into the breakfast space with the launch of Banza Protein Waffles.
The new line is being offered in three varieties: Homestyle, Blueberry and Chocolate Chip. This marks Banza’s second offering in the frozen aisle since the launch of Banza Pizza in October 2020.
According to the company, Banza Protein Waffles offers two and a half times more protein, three times more fiber, and 35% fewer net carbs than the leading waffle brands.
Banza Protein Waffles are now available to purchase at all Whole Foods Market locations in-store and online for $6.49, as well as Amazon.com and EatBanza.com for $35.99 (per 3-pack).
“Our customers told us they want breakfast to be quick, delicious, and nutritious. By turning chickpeas into waffles, we’re aiming to hit all three while forwarding our mission of inspiring people to eat more chickpeas and other beans,” said Brian Rudolph, CEO and co-founder of Banza.
