Snickers has renewed its deal with WWE to be the “exclusive presenting partner” of WrestleMania 33. The signature event of the Stamford-based WWE will take place April 2 at the Orlando Citrus Bowl and will be broadcast live on WWE Network.
WWE personalities will be featured in new “You”™re Not You When You”™re Hungry” Snickers commercials, which will air across WWE”™s global digital and social platforms, WWE Network, and on WWE”™s TV programs “Monday Night Raw” and “SmackDown Live” on USA Network.
Earlier this year, Snickers”™ WrestleMania 32 presenting partnership resulted in more than 1.5 billion impressions for the candy brand across WWE”™s and NBCUniversal”™s global platforms, including TV integrations, digital and social media, retail activation, and appearances by WWE personalities. WrestleMania 32 was the highest-grossing, most-watched, and most-social event in WWE history, the company said.